Day: October 9, 2020

United and Honeywell today announced a joint multimillion-dollar investment in Alder Fuels – a cleantech company that is pioneering first-of-its-kind technologies for producing sustainable aviation fuel (SAF) at scale by converting abundant biomass, such as forest and crop waste, into sustainable low-carbon, drop-in replacement crude oil that can be used to produce aviation fuel. When used together across the fuel lifecycle, the Alder technologies, coupled with Honeywell’s Ecofining™ process, could have the ability to produce a carbon-negative fuel at spec with today’s jet fuel. The goal of the technologies is to produce fuel that is a 100% drop-in replacement for petroleum jet fuel.

“Alder’s technology revolutionizes SAF production by enabling use of widely available, low-cost and low-carbon feedstock. The industry is now a major step closer to using 100% SAF with our drop-in fuel that accelerates the global transition to a zero-carbon economy.” – Bryan Sherbacow, CEO of Alder Fuels and senior advisor to World Energy, the company that owns and operates the world’s first SAF refinery.

For further information, please visit United’s website here.

Universal Music Group and investment holding company UVentures made a rather brief announcement in August of a partnership to develop what they called “a new music-focused experiential hospitality category.”

Today, the two companies are revealing the first three locations for UMusic Hotels, their music-themed luxury hotel venture, with projects underway in Atlanta, Orlando, and Biloxi, Mississippi.

Embodying each location’s unique spirit, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities around the world – promoting positive social change, education and innovation through the power of music. Guests will discover the soul of each city through its rich local music heritage. UMusic Hotels are committed to helping their communities thrive – creating jobs for local residents, supporting local businesses and suppliers, and creating opportunities for local artists, such as the establishment of new state-of-the-art music venues.

For more information and further announcements, find out more at www.umusic-hotels.com

To lear more, visit the Fast Company article here, the UMG annocement here, and view the video on the left for a sneak peek of UMusic Broadwater, the project in Biloxi, Mississippi.